Responsive content
More than 90% of content sent in Kivra is consumed on mobile devices. Add a
responsive_part to a PDF part to show the most important information without
requiring the recipient to zoom in.
Provide two versions of the content:
- a PDF containing all information and details that must be presented
- an HTML
responsive_partcontaining an overview and the key information or actions you want to highlight
For example, a letter’s PDF can contain the complete message while its responsive part highlights important dates, required actions, and a support telephone number. The HTML should introduce the content itself, not act as a generic promotional banner.
Responsive content restrictions
Section titled “Responsive content restrictions”Kivra is an archive, so delivered content must remain immutable. The HTML version must meet these restrictions:
- Do not use JavaScript, either inline or from an external resource.
- Embed images, icons, CSS, and other external documents inline so they cannot disappear or change later.
- UTM links are allowed, but must not be used to track an individual recipient’s behaviour.